CRYPTO MARKETING
Down the Marketing Rabbit Hole: Pt3
Marketing packages are the best way to promote your project
This is the fourth in a series about the realities of marketing in the crypto space. Here is a list of the other articles in this series.
- Marketing: The reality that crypto projects don’t want you to know.
- Down the Marketing Rabbit Hole: Pt1
- Down the Marketing Rabbit Hole: Pt2
In this episode of “Everything in Crypto Social Media is Fake”, we will go over the marketing packages that combine many of the elements that were discussed in Part 1 & 2.
Here is a low end package from a crypto marketing agency. For two grand, you get a pretty decent package. All of this comes with reporting about how the different marketing efforts are doing.
Some big names are mentioned here. But don’t let it fool you. Sending a PR to Bloomberg or Reuters in no way guarantees publication of that PR. this task is actually pretty minimal effort and doesn’t require and financial finagling. If you wanted a story to actually appear in Bloomberg, that would be a different task and a tremendously different price.
The other conduits of information already have their groundwork laid out by the marketing agency, so getting a mention in google news or a blog post on Hive is also not much work. The work really is in crafting the communication itself.
To get your communication more reliably seen by people, you need to pay more. Buying the smallest “reach” package gets you on Cointelegraph, and som PR posted on places like Coin Market Cap, as well as dozens of small crypto websites that this agency already has connections and contracts with.
However, if you want legitimacy, you can buy that too. Buying the top tier package will get you into Business Insider, MarketWatch, Benzinga. It will look like news, but its really just advertising. Instead of your project being on dozens of websites, it will be on many hundreds.
Instead of plastering your project all over the place, you can bring it in a bit and raise awareness about it. This will appear to be more organic growth through social media postings, blog posts on well known tech and crypto websites, and articles seemingly organically written about your project. Like the other services, you pay more, you get more.
Combos
The last thing to learn is that you are not fixed into any of this. Your project can talk with the marketing agency about crafting a campaign, tuned to what you want. You may want some of the X.com reach given by the retweeting and commenting services, while also getting onto big blogging platforms. You can employ community organizers on Discord, Reddit and Facebook, while also releasing press releases to tons of online magazines and news platform. You get the idea, none of this is fixed.
Conclusion
We have arrived at the end of this series. I hope you now understand the dynamics of everything you see in crypto social media. None of those influencers are independent, certainly not the ones with high follower counts. When you see two thousand comments on a projects tweet, almost none of those are real. When you see communities with tens of thousands of members, they may not be bots, but they aren’t people actually involved with the project.
The thing to remember is that not only does marketing projects like this work, and work better the more you spend, but this is not solely in the crypto market. Electronics gadget companies do this. Lawyers do this. You are likely to buy things that you have heard about. Advertising is a smarmy business ripe with shenigans, all of which you can pay for.
You can have bad reviews removed. You can say outright lies. You can be racist. These aren’t accidents. People sit in a room and discuss the pros and cons of gathering outrage, because if you have heard of a product, you will tend to buy it regardless of what is said about it.
